Ruthless Freeze 100ml Shortfill E-Liquids

Description - Ruthless Freeze 100ml Shortfill E-Liquids

Ruthless Freeze is a bold, fruit-forward shortfill range from one of the most established names in US-made e-liquid. Each 100ml shortfill pairs a vivid fruit flavour with a crisp, clean ice finish designed to deliver full cooling on the exhale. Built on a 70/30 VG/PG ratio, this range is made for DTL (direct-to-lung) vaping, producing dense clouds and punchy flavour through sub-ohm kits. Seven flavours span berries, tart cherry, crisp red apple, tropical mango, watermelon and a pure ice option, giving every fruit and menthol fan a Freeze blend worth trying.

Description

On the inhale, each flavour leads with its fruit character. Berry Blast opens with mixed berry sweetness, Cherry Bomb hits with dark cherry tartness, and Mango Madness delivers ripe tropical fruit before any cooling arrives. The freeze element builds through the vape and lands cleanly on the exhale, leaving a cool, refreshing finish rather than an artificial mint aftertaste. Iced Out sits at the intense end of the spectrum, built almost entirely around ice and menthol for those who want maximum chill.

Ruthless Freeze makes a practical step up from disposables for vapers who enjoy icy fruit profiles but want the running-cost savings and flavour depth that a 100ml shortfill offers. The 120ml bottle leaves room for two 10ml nic shots, so you can vape at 0mg or mix to approximately 3mg. Each bottle ships with a child-resistant cap and tamper-evident seal, fully in line with UK TPD regulations.

Flavour Profiles

Each flavour in the Ruthless Freeze 100ml shortfill range sits at a different point on the cooling spectrum. Here's exactly what to expect from each one:

• Berry Blast: Sweet, tangy mixed berries on the inhale with strong ice on the exhale. Cooling level: strong. Sweetness: medium. Best for fans of classic icy berry blends.
• Cherry Bomb: Dark, slightly sour cherry with a tart bite on the inhale. Crisp, clean ice exhale. Cooling level: medium-strong. Sweetness: medium. Best for those who enjoy sweet-sour fruit with a frosty kick.
• Iced Out: No prominent fruit base. Sharp, clean ice and cool menthol from start to finish. Cooling level: maximum. Sweetness: none. Best for dedicated menthol vapers who want intensity over fruit.
• Joosie Red: Crisp Indiana red apple with subtle juice layers on the inhale. Light, refreshing ice on the exhale. Cooling level: mild-medium. Sweetness: light. Best for vapers who want fruit with a gentler freeze.
• Mango Madness: Ripe, sweet tropical mango dominates the inhale. Cooling menthol builds on the exhale. Cooling level: medium. Sweetness: strong. Best for tropical fruit fans who want flavour first, cool second.
• Strawberry: Sun-ripe strawberry on the inhale, though the menthol is prominent and assertive throughout. Cooling level: strong. Sweetness: medium. Better suited to menthol fans than those looking for a light, fruit-forward vape.
• WTRMLN: Fresh, juicy watermelon on the inhale with a crisp ice finish. Cooling level: medium. Sweetness: medium-light. Best for all-day vapers who want a clean, refreshing summer fruit profile.

If you want fruit forward with a gentler freeze, start with Joosie Red, WTRMLN or Mango Madness. If you want the full menthol experience, Iced Out and Strawberry deliver exactly that.

Why Choose This E-Liquid?

Ruthless Freeze delivers a full 100ml of icy fruit flavour at a 70/30 blend, making it a reliable daily shortfill for DTL vapers who want their fruit bold and their exhale cold. It's compatible with sub-ohm tanks and any mesh coil device running at moderate to higher wattage.

• Best compatible with: Sub-ohm tanks and DTL mesh coil kits
• Vivid fruit flavour: Each blend leads with a defined fruit character before the ice lands
• Full cooling on the exhale: A proper icy freeze finish, not a trace of mint
• 100ml volume: Outstanding value compared to multiple 10ml bottles
• Shortfill flexibility: Vape at 0mg or add two 10ml nic shots to reach approximately 3mg
• Seven flavour options: From gentle fruit-forward cooling (Joosie Red, WTRMLN) to maximum menthol intensity (Iced Out)
• Secure packaging: Child-resistant cap and tamper-evident seal, UK TPD-compliant

Order before 2:30pm Monday to Friday and your Ruthless Freeze 100ml shortfill qualifies for same-day dispatch. Free UK delivery applies on orders over £50, and our price match guarantee means you won't find it cheaper elsewhere.

VG/PG Ratio

Ruthless Freeze uses a 70VG/30PG blend. VG (vegetable glycerin) is the base responsible for vapour production and smoothness, while PG (propylene glycol) carries the flavour and provides a modest throat hit. At 70/30, this mix produces thick, dense vapour and vivid flavour that works best through a sub-ohm tank or DTL mesh coil kit running at moderate to higher wattage.

This ratio is not suited to low-wattage pod kits or MTL (mouth-to-lung) devices, where the thicker VG base can cause wicking issues and muted flavour delivery. If your device uses a tight-draw tank with higher-resistance coils, this isn't the liquid for it. For DTL vapers chasing big clouds and a cold, clean exhale, this ratio is exactly right for the style.

Bottle Size & Nicotine Strengths

• Bottle size: 120ml bottle containing 100ml of e-liquid (shortfill format, with space for two 10ml nic shots)
• Nicotine strength as supplied: 0mg
• After mixing: Add two 10ml nic shots to reach approximately 3mg across 120ml total
• Nic shot tip: Use a 70VG nic shot to maintain the 70/30 base ratio. A 100VG shot will push the blend slightly higher in VG, which works fine for most sub-ohm setups
• TPD compliant: Yes. The 100ml shortfill at 0mg is the standard UK-legal format for large-volume e-liquid
• Designed for: DTL sub-ohm vaping only. Not recommended for MTL pod kits

To mix, add both nic shots, replace the cap and shake for 30 to 60 seconds. Leave the bottle to rest for a few minutes before filling your tank. For best results, a 24 to 72 hour steep helps the mix settle fully, though it's perfectly vapeable straight away.

Specifications

Perfect For Vapers Who...

This Ruthless Freeze 100ml shortfill range is the right pick if you:

• Enjoy icy fruit flavours with a genuine cooling exhale, not just a trace of menthol
• Vape DTL on a sub-ohm or mesh coil kit
• Want a high-volume shortfill that offers excellent value over multiple smaller bottles
• Like the bold, cold profile popular in bar-style disposables but want a refillable, longer-lasting option
• Prefer the flexibility to vape at 0mg or mix in nic shots to hit approximately 3mg
• Are stepping up from disposable icy fruit flavours to a full 100ml shortfill format

Browse all seven flavours and pick your freeze below. Prefer a different fruit style? Explore our full fruity flavours shortfill range or check out the complete Ruthless collection for every range the brand offers.