Just Jam Biscuit 100ml Shortfill E-Liquids

Description - Just Jam Biscuit 100ml Shortfill E-Liquids

Just Jam has been producing jam-focused e-liquids in the UK since 2016, building a reputation for flavour accuracy that's hard to match. The Biscuit range extends that expertise into dessert territory, pairing a warm, buttery shortbread base with four distinct jam-led toppings: Original strawberry jam, Blueberry, Caramel, and Custard. These are 100ml shortfill e-liquids built for DTL (direct-to-lung) sub-ohm vaping, and the high-VG formula delivers generous vapour with clean, layered flavour from start to finish.

Each variant in the Just Jam Biscuit shortfill range follows the same structure: a crumbly, buttery biscuit base underneath a fruit or creamy topping. The Original and Blueberry lean fruit-forward on the inhale, with the shortbread note coming through on the exhale. Caramel and Custard work differently, delivering a richer, creamier mid-note that blends more gradually with the biscuit character throughout the vape. These are unapologetically sweet, baked profiles - designed for vapers who want something satisfying and complex enough to vape all day without becoming cloying.

Every bottle contains 100ml of 0mg e-liquid supplied in a 120ml bottle. That extra space is there for nicotine shots. Add 2 x 18mg freebase nic shots and you'll bring the finished volume to 120ml at approximately 3mg - the standard nicotine strength for DTL sub-ohm vaping. Freebase shots are the correct choice for this range. The Just Jam Biscuit shortfill is formulated for high-wattage, direct-to-lung devices where freebase nicotine vaporises efficiently and delivers a smooth, clean result. Salt nic shots are designed for low-powered pod kits and aren't the right match here.

Flavour Profile

Each of the four flavours in the Just Jam Biscuit shortfill range has a distinct character, so choosing the right one comes down to your personal taste profile.

Blueberry

• Inhale: Bright, jammy blueberry with a vivid fruity sweetness

• Exhale: Warm, buttery shortbread biscuit base

• Style: Fruity-dessert

• Sweetness: Medium-strong

• Cooling: None

• Best for: Fruit-jam vapers looking for a biscuit range entry point - the blueberry note is bold and direct, and the biscuit keeps it grounded rather than sharp.

Original (Strawberry Jam)

• Inhale: Classic strawberry jam, familiar, sweet, and true to profile

• Exhale: Crumbly, buttery shortbread with a lingering jam finish

• Style: Dessert, nostalgic British biscuit tin

• Sweetness: Medium

• Cooling: None

• Best for: Vapers new to the range or those who know Just Jam's signature strawberry profile already. It's the most accessible pick and the one that best represents the brand's core identity.

Caramel

• Inhale: Rich, sticky caramel sitting over a warm biscuit base

• Exhale: Deep, buttery sweetness with a caramelised finish

• Style: Indulgent dessert

• Sweetness: Strong

• Cooling: None

• Best for: Vapers who gravitate toward toffee, fudge, or caramel-led dessert liquids. This is the richest, most indulgent option in the range.

Custard

• Inhale: Smooth, creamy custard blended with biscuit warmth

• Exhale: Velvety custard with a gentle baked-biscuit aftertaste

• Style: Creamy dessert

• Sweetness: Medium

• Cooling: None

• Best for: Custard shortfill fans who want added biscuit depth. If you already vape custard profiles regularly, this variant adds a layer of complexity without changing the core character you enjoy.

Why Choose This E-Liquid?

The Just Jam Biscuit shortfill range delivers layered, British-inspired dessert flavours in a high-VG format built for sub-ohm vaping. The biscuit base doesn't hit as a single flat note - it develops progressively through the vape, shifting from a subtle warmth on the inhale to a more pronounced buttery finish on the exhale. That structure is what separates a well-made dessert shortfill from a one-dimensional sweet liquid.

• Best compatible with: Sub-ohm tanks, DTL pod kits, and RDL devices running below 1.0 ohm

• Layered flavour delivery: The biscuit base develops through the vape rather than competing with the primary topping flavour

• Smooth at DTL wattages: High-VG formula produces a soft, full-bodied inhale without harshness

• All-day profile: Sweet but structured - the biscuit grounding prevents the jam or cream notes from becoming overwhelming over long sessions

• Flexible nic shot compatibility: Works with a range of nic shots to let you customise your finished nicotine strength

• Four distinct variants: Fruity, creamy, caramel, and classic jam options within one coherent range

• Proven UK brand: Just Jam has been producing e-liquids since 2016 with a consistent track record for flavour accuracy

Browse the full Just Jam collection to explore the wider range.

VG/PG Ratio

The Just Jam Biscuit range uses a high-VG ratio, which makes it well-suited to sub-ohm tanks and DTL devices running at moderate to higher wattages. VG (vegetable glycerine) is responsible for vapour production and gives the liquid its smooth, full-bodied character - the higher the VG content, the denser the cloud and the softer the inhale. PG (propylene glycol) carries flavour and provides a cleaner, thinner consistency that aids wicking.

This ratio is not suited to MTL pod kits or low-powered devices, where a thinner 50/50 liquid is the right choice. High-VG liquids are too thick to wick correctly through the tighter coil heads used in pod systems and MTL tanks, which can cause dry hits or damage to coils. For best results with the Just Jam Biscuit shortfill range, use a sub-ohm tank or a DTL-compatible device running below 1.0 ohm. A wattage range of 40-70W is a solid starting point for getting the most from a layered dessert profile like this - the biscuit base becomes more defined at moderate-to-higher wattages while the jam note leads on the inhale.

Bottle Size & Nicotine Strengths

• Bottle size: 100ml e-liquid supplied in a 120ml shortfill bottle

• Nicotine strength as supplied: 0mg (nicotine-free)

• With nic shots added: 2 x 18mg freebase shots brings the finished volume to 120ml at approximately 3mg

• Recommended nic shot type: Freebase - this range is designed for DTL sub-ohm use where freebase nicotine performs correctly at higher wattages

• Not recommended: Salt nic shots, which are formulated for low-powered MTL pod devices

• TPD compliant: Yes, fully compliant with UK vaping regulations

• Ready to vape: Add your nic shots, replace the cap, shake well, and allow to steep for a few hours for the best flavour result

• Designed for: Sub-ohm tanks and DTL devices

Not sure which nic shot works with your setup? Browse our full range of nic shots with guidance on types and compatibility.

Specifications

Perfect For Vapers Who...

• Enjoy rich, baked dessert flavours with a distinctly British biscuit character

• Want a layered shortfill that delivers both a primary flavour note and a separate biscuit base

• Prefer smooth, high-VG liquids on a sub-ohm or DTL setup

• Vape sweet profiles and need something balanced enough for all-day use

• Already enjoy custard, caramel, or jam-led e-liquids and want added depth and complexity

• Want a proven UK brand with a long track record of flavour accuracy

• Are looking for strong value on a 100ml shortfill from a well-established range

Explore the full range of dessert shortfill e-liquids or shop by flavour note: custard, caramel, biscuit, jam, blueberry.

Select your flavour above and add it to your basket. Free UK delivery on orders over £50.