What is Nasty Juice and Is It Worth It?

If you spend any time browsing shortfill e-liquids in the UK, you will come across Nasty Juice quickly. The brand has built a strong reputation since launching in 2015, and its 50ml shortfills remain a consistent bestseller years later. But if you have never tried them, it is fair to ask what the fuss is actually about. This guide breaks down what Nasty Juice is, what makes it different, and whether it is worth picking up.

Where Does Nasty Juice Come From?

Nasty Juice is a Malaysian e-liquid brand that launched in 2015. It grew rapidly off the back of bold, fruit-forward flavour profiles that stood apart from the more straightforward fruit blends that dominated the UK market at the time. Malaysian e-liquid makers built a strong reputation in the global vaping community during the mid-2010s for producing complex, layered flavour profiles, and Nasty Juice was at the front of that wave. The brand is now one of the most widely recognised e-liquid names in the UK, stocked by major retailers and regularly recommended across vaping communities.

What Format Does Nasty Juice Come In?

The main Nasty Juice range is sold as a 50ml shortfill, which means each bottle contains 50ml of nicotine-free e-liquid in a 60ml bottle. The remaining 10ml space is left for you to add a nicotine shot of your preferred strength. Adding one 18mg nic shot creates 60ml at 3mg. The 70/30 VG/PG ratio makes these well suited to sub-ohm tanks and higher-powered pod kits, where the thicker consistency produces smooth hits and solid cloud production.

It is worth being clear that the main Nasty Juice shortfill line is nicotine-free until you add a nic shot. If you are after a ready-to-vape option with nicotine already included, the Nasty Salt nic salts are a separate range designed for MTL pod vaping at 10mg or 20mg strength.

What Flavours Are Available?

The main Nasty Juice 50ml shortfill range covers several distinct flavour families, all carrying that signature low-mint finish:

• Bad Blood pairs sweet, earthy blackcurrant with a refreshing low mint finish, giving a deep berry inhale with a clean exhale.
• Fat Boy combines ripe and exotic eastern mango varieties with a gentle minty breeze for a smooth, tropical hit.
• Devil Teeth delivers a smooth honeydew melon profile with a subtle cool finish, one of the more understated options in the range.
• Wicked Haze blends blackcurrant with lemonade and low mint for a tangy, invigorating exhale with real depth.
• The Cushman Series builds on a mango base with secondary fruits including grape, banana, and strawberry, each with the characteristic soft mint running through.

Beyond the main shortfill line, Nasty Juice also produces the Tobacco Series, a 50ml shortfill range with three flavours (Bronze, Silver, and Gold) that moves away from fruit entirely and into rich tobacco profiles with caramel, vanilla custard, and almond twists. The tobacco range does not carry the soft mint characteristic of the main line and suits vapers who prefer a more traditional, warm flavour.

Is Nasty Juice Worth It?

For vapers who use a sub-ohm tank or a higher-powered refillable kit, the Nasty Juice shortfills offer a genuinely strong flavour experience at a competitive price point. The soft mint finish across the main range gives it a distinctive, consistent identity that is not easy to replicate, and the layered fruit profiles hold up well over extended vaping sessions without becoming one-dimensional.

Where Nasty Juice is less likely to suit you is if you dislike any cooling or minty quality in your e-liquid, or if you vape on a tight MTL pod kit that works better with 50/50 or nic salt liquids. The 70/30 VG ratio is optimised for higher-powered devices, and at that ratio it will not wick efficiently in most low-powered pod systems.

If the profile sounds like your kind of vape, it is worth trying at least one bottle from the main range before committing to a larger order. Bad Blood and Fat Boy are consistently the two most popular starting points.

Shop Nasty Juice at Vaping 101

The full Nasty Juice range is available at Vaping 101, including the main 50ml shortfill line, the Cushman Series, the Tobacco Series, and Nasty Salt nic salts. All stock is sourced directly from Nasty Juice, and if you need a nic shot to pair with your shortfill, the nicotine shots collection has everything you need to get the right strength.