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About E-Liquids
E-liquids, also commonly referred to as e-juices, vape juices, or vape liquids, are the flavoured mixes used to create the vapour in your e-cigarettes. This liquid is added to your vape kit's tank or pod, in which the coil is heated, causing the liquid to vaporise to become the vapour that you inhale through your device's drip tip.
All e-liquids are made from two main ingredients: vegetable glycerine (VG) and propylene glycol (PG). The balance and ratio of these two ingredients will determine what style of vaping the vape juice is best for, with higher VG e-liquids being better for sub-ohm vaping and equal amounts or higher PG being better for mouth-to-lung vaping. Other ingredients including flavourings and nicotine are also then added.
With a range of liquids including flavours of blackcurrant to menthol, watermelon to aniseed and everything in between, it's clear to see that there are huge disparities in the different flavours of e-juice that you can get your hands on. But it's not only e-liquid flavours that vary widely, so do the different types of vape juices available. Whilst technically, all of the below options fit into the main category of e-liquid, various sizes, nicotine strengths, and ratios are at your disposal as a vaper, meaning that you are completely in control and able to find a vape that suits you best.
Shortfills
Shortfill e-liquids are larger bottles that usually contain either 50ml or 100ml e liquid. The e-liquid bottles themselves will have a volume that is slightly more than the e-liquid that is contained within, so 50ml of e-liquid will be present in a 60ml bottle or 100ml in a 120ml bottle. This under-filling is done intentionally, hence the name "short-fill", but why?
As shortfills are entirely nicotine-free, filling the bottles short offers you an opportunity to control the amount of nicotine you add, using nicotine shots. To comply with TPD regulations, e-cig liquid that contains nicotine cannot be sold in bottles of more than 10ml. However, with a 100ml shortfill, you can have a large amount of e-liquid containing nicotine, providing that you do the mixing yourself. The shortfills that you will find across our range are mostly high VG juices suited for sub-ohm devices, although we also have some 50/50 shortfills.
Nic Salts
Nic salts are e-liquids that offer a smoother throat hit than the traditional nicotine counterparts. They are often favoured by vapers who have recently quit smoking in part due to nic salts’ more rapid absorption into the bloodstream, delivering a faster nicotine hit. Moreover, nic salts provide a smoother throat hit, even at higher nicotine strengths. This means that ex-smokers can more easily get their fix without discomfort.
Nic salts are best used with pod kits or any device with a coil resistance of over 1 ohm. As they can only be sold in 10ml bottles, they are usually a cost-effective e-liquid option, regardless of their nicotine strength.
50/50 Liquid
50/50 e-liquids contain an equal amount of VG and PG. They are usually used by ex-smokers who would have previously been used to smoking many cigarettes a day, as they offer a moderate throat hit and work well with higher concentrations of nicotine. They produce less vapour, so they are more suited to vapers who prefer a mouth-to-lung vaping style, but they guarantee great flavour with every inhale. By being thinner, they can be vaporised by kits with less power, making them an ideal option for use in pod kits.
Pre-Filled Pods
Pre-filled pods are designed for specific pod kits to make things easier. Instead of being refillable, these closed pods come pre-filled with e-liquid, meaning that all you will have to do to use them is click them into the end of your vape and fire away.
Nicotine Shots
Nicotine shots, also known as nic shots, are used to supplement no-nicotine juices for your vape. Most often added to shortfills both to reach a vaper's desired nicotine strength and to maximise on value, these small bottles of 10ml e-liquid help vape users vape in a way that suits them best.
High VG E Liquids
High VG e-liquids are usually around the 70:30 mark, but any juice containing over 60% VG can be considered a high VG e-liquid. They carry flavour well, but their main selling point is that they produce larger amounts of vapour. As such, they are commonly used with sub ohm devices, or any device using a coil with a resistance of under 1 ohm.
E-Liquid FAQs
To answer this, it's important to consider why you have first started to vape in the first place, as well as what device you are using. If you're using a low powered device such as a pod kit or vape pen, it's best to use thinner, 50/50 vape juice or a nic salt. This is because different vape kits are designed to be used with certain types of e-liquids. However, if nicotine is not your main concern but creating big, thick clouds of vapour is then opt for a higher VG e-liquid.
In short, nothing. Vape juice, e-juice and e-liquid are all names referring to the same thing. The 'e' stands for electronic, as these juices are designed for electronic cigarettes.
If you’ve ever looked closely at any bottle of e-liquid, you’ll notice a ratio number that denotes the amount of propylene glycol (PG) and vegetable glycerine (VG) that is present in the liquid.
The two main components of e-liquid, these liquids combine to create the vapour you exhale and the flavour you taste when using your vape. PG is thinner than VG, and it is both odourless and flavourless, whereas VG is thicker and is slightly sweet flavoured.
As well as creating your clouds and flavour, the combination of these two liquids determines the strength of the throat hit you will experience when using your vape. As you might guess, certain ratios are better for certain types of kits. Many different ratios can exist depending on how your e-liquid is mixed, but generally speaking, these ratios will fit into one of three categories For a more in-depth explanation, visit our blog on VG and PG ratios explained.
Vape juices are comprised of four main ingredients, but with the addition of nicotine, this number rises to five. These are the common food additives propylene glycol (PG) and vegetable glycerine (VG), food-grade flavourings, water, and in many cases, nicotine.
Unlike conventional cigarettes, e-liquids do not contain tobacco or other hazardous chemicals such as carbon monoxide and tar, making them a much safer alternative method of nicotine intake.
TPD (Tobacco Products Directive) compliant e-liquid refers to e-liquid that conforms to the regulations set by the European Union under the TPD. The TPD is a directive that regulates the manufacture, presentation, and sale of tobacco and related products, including vape kits and e-liquids, across the EU.
These regulations include limiting all bottles of e-liquid containing nicotine to a size of 10ml and all nicotine based vape liquids to a maximum of 20mg. Get the full lowdown on TPD regulations to learn more about how this impacts the way these products are made and sold.
No, e-liquid should not be consumed in any instance. Despite containing food-grade ingredients, e-liquid bottles are not safe to drink as they contain ingredients such as nicotine and many flavours that are specifically made to be vaped.
If you are a transitioning smoker, it is essential to use the right type of e-liquid to keep your cravings at bay. We recommend using a nic salt or 50/50 e-liquid as these juices have higher concentrations of nicotine in them.
When you supply power to your device by inhaling or pressing your fire button, your coil heats up. As the wicking material that surrounds your coil will be saturated in e-liquid, when the coil heats up, this juice will be converted into vapour. This vapour will travel up through your clearomizer and out of your drip tip, where you will inhale it!
Yes, vape juice does expire. However, it can take quite some time before this happens as vape juice often has a shelf life of roughly two years. This is in the case that the bottle remains sealed, as its shelf life will reduce once opened. Learning how to store vape liquid properly can help to ensure that it stays fresh and in good condition for as long as possible.
All of the e-liquids that we provide on this site are TPD-compliant; they are made from quality-assured ingredients and contain no banned components such as diacetyl.
All vape juice bottles such as nic salts and shortfills all use child proof caps. Using dry hands, push down firmly on the lid of the bottle and twist the lid counter-clockwise. Then, unscrew the bottle and the lid should come off. If you find the lid is not coming when trying to unscrew it, try to apply a little more pressure on the lid before unscrewing.
For the vapers who want to add nicotine shots to their shortfills, you'll need to remove the nib cap in order to be able to mix the shot. However, these can be very tough to get off with your fingers alone so it's helpful to use a shortfill cap removal tool. For a more detailed explanation, head over to our blog on how to open shortfill e-liquids.